The things which make us happy I consider as luxury things. It seems that it is hard to get... but in another hand, it is easy and all you need is to recognize it.
Luxury are all the things which are off-beat, or exotic in our life. But, I concluded that luxury is not necessary something which has to be present in our life. Luxury is the desire with the view to break our daily routine, giving us some illusion of happiness, even if it’s only for an instant. But in reality we don't need many things to feel good, sometimes even one smile can make us happy.
Looking on luxury in the part of fashion, a Louis Vuitton bag gives us a special taste of uniqueness and feeds our ambitions to look as a successful person. But sometimes it becomes pointless to waste such a vast sum of money just for buying a bag.
People are not just wasting money for an item, they are wasting money for an illusion of uniqueness and success which it represents for them.
Nowadays in the market the idea of luxury is becoming more blurry.
It is undergoing a huge transformation as a response to the ever-changing todays world. Brands like H&M, Zara or Benetton demonstrate us the idea of affordable fashion. The concept of luxury brand is transforming by the idea of affordable consumption.
Although the luxurious brands in fashion market still keeping their high positions, I suppose that in future they will not remain as luxurious as they are today, as mass brands become more and more powerful in the market, making fashion more easy and affordable for people.
Making an outward glance on this theme, I think that the general idea of luxury nowadays is changing all well due to growing importance of saving the nature and caring about each other, but not just riding a gravy train.
Luxury has to feel good to us. But does it fill like good, if you are holding an expensive bag, but your conscience is not clear at the moment? The nature and climate is something people need to care about nowadays, because in the future all these things can become luxury for us.
In todays world the life became very fast and fussy and there is always a lack of free time. Every day in chase of the success we don't pay enough attention to ourselves and to significant people in our life. Bringing love and care to the world as well is caring about yourself is becoming extremely important.
Just watching a favorite movie, having a good time with the family, or inviting friends for a dinner… All these small things seem not as important as they are in reality. Making every day special is just enjoying the pleasures of the moment.
