Fashion films

Communication was always extremely important for the fashion industry. Since... fashion itself is a communication. Nowadays marketers use many different tools to promote fashion products and the brands. Besides advertising on TV, magazines, fashion shows and fashion events, fashion videos became very useful to promote the brand in visual, informative and emotional way. Nowadays fashion videos are very popular among successful fashion brands, such as Prada, Armani Exchange, Chloe, Chanel and many others. Short movie is also the way to express clearly the brands values, its vision of life. The video can involve a special meaning which cannot be interpreted in another easiest and fastest way.
I think fashion videos are becoming a very powerful communication tool to promote the brand as sometimes a short movie works even much better than a printed advertisement in magazine.

fashion video "First spring" by Prada and Yang Fudong