Lady Gaga "Telephone"

''Telephone'' - Product placement
Review

Everybody knows Lady Gaga nowadays. She is one of the most influential artists in pop music and her popularity is growing more and more every day. She has been compared to many popular artists, but she doesn’t aspire to be similar with someone. I think she has her own inimitable style, however her music is inspired by glam rock musicians such as David Bowie and Freddie Mercury, as well as pop music artists such as Madonna and Michael Jackson. She has also stated fashion is a source of inspiration for her songwriting and performances.
She writes music and makes grandiose shows. Her debut album, “The Fame” reached number one in Canada, Austria, Germany and Ireland, and topped the Billboard Top Electronic Albums chart. Her first two singles, "Just Dance" and "Poker Face" became international number-one hits, topping the Billboard Hot 100 in the United States as well as the charts of other countries. The album later earned a total of six Grammy Award nominations and won awards for Best Electronic/Dance Album and Best Dance Recording. Totally she has sold over 11.5 million albums and over 40 million singles worldwide.
As an artist, Lady Gaga immediately attracts the attention with her outrageous style and bold behaviour. Gaga is very into fashion and as she stated it is "everything" to her. She considers Donatella Versace her muse. Gaga has her own creative production team called the Haus of Gaga, which she handles personally. The team creates many of her clothes, stage props, and hairdos. The Global Language Monitor named 'Lady Gaga' as the Top Fashion Buzzword with her trademark 'no pants' coming in at No. 3. Entertainment Weekly put her outfits on its end of the decade "best-of" list.
Her style is her trademark. A new artist like her will not create a buzz if you will just dress a normal clothing style. Even though sometimes Lady Gaga’s clothes and hairstyles are weird, it helped her to be recognized by the public.
In my opinion, she uses a very effective way to catch the attention of people. You can love hey or hate, but you won’t stay indifferent.
“Telephone” is a new song from the last Lady Gaga’s album “The Fame Monster”. The main inspiration behind the song was Gaga's fear of suffocation. "Telephone" was appreciated by critics and charted in a number of countries due to digital sales. The song has been particularly successful in Europe, reaching the top of the charts in Belgium, Denmark, Ireland, Norway and the United Kingdom.
This song is definitely a new hit and the video fills in the impression from the song giving Lady Gaga’s image more attention and popularity. Lady Gaga presents many interesting looks in her "Telephone" music video, from crime-scene tape, a '40s suit and hat, a bikini and jacket made of leather and studs to a leopard-print leotard and an American-flag-print bikini. And of course her telephone-inspired headgear. Beyoncé also cathes the attention on her clothing, such as American-flag dress, a yellow latex dress with matching cowboy hat and a funky military-inspired blue satin top with cutoff denim shorts.
“Telephone” is full of the product placement. Only some of the brands actually paid to get in; nonetheless the 9-minute video is brand/reference-heavy. The Brands mentioned in the video: Virgin Mobile, Hewlett Packard, Polaroid, Chevrolet, Wonder Bread, Miracle Whip, PlentyOfFish.com. “Telephone” represents exactly what’s going on in media, culture, and the music video: the doubt about traditional advertising among brands hence product placement; celebrity, couture and hyper-fast visual pleasure; common motifs like the prison, leather jackets, sexual transgression. The music video is a very expensive advertising.
In comparison of the short music film “Telephone” and the similarly designed “Paparazzi,” it is a hard decision to pick the best. “Paparazzi” featured the music track almost continuously after it began while “Telephone” has a lengthy interruption before Beyoncé launches into her portion. Both featured “out there” plots, fashion, and dancing. In the end, I think “Paparazzi” wins out because of the better treatment of the music, but “Telephone” takes the fashion and ensemble award.
GaGa's aim in the video was apparently to bend barriers of what we expect from a pop video and create art.